Adja selected by Impala as one of the 100 Artists to Watch for 2024

Posted on 28/03/2024

For the third year in a row, IMPALA returns with its highly anticipated 100 Artists to Watch 2024 edition in collaboration with YouTube. This year, we're excited to announce that Adja is selected as one of the artists to watch for 2024 among the vibrant selection of emerging talent from across the European independent music sector.

Curated by IMPALA’s members and wider network. This pan-European initiative aims to shed light on artists from various cultural backgrounds and genres, emphasising both inclusivity and representation across borders. This award not only spotlights emerging talents but also recognises artists and independent labels who continue to push boundaries and challenge norms. Members are encouraged to nominate artists that they believe are the ones to watch now, based on factors such as diversity and innovation as well as commercial success. Through this programme with YouTube, IMPALA seeks to foster a more inclusive and dynamic music ecosystem, where all artists can thrive and be celebrated.

Sdban artist Adja is a Brussels-based creator, singer and performer. Her debut EP 'IRONEYE' (2023) achieved over 2 million streams, earning a spot amongst the EQUAL Global top artists on the platform like Alicia Keys and Olivia Dean. Hailing from Belgium, her biggest audiences are US and UK based, resulting in plays on BBC Radio 6 and becoming editor’s choice in the American Jazziz magazine.

You can read the full statement from Impala here.